How to wind up the watch

Setting Your Watch in Motion
Owner’s Ritual

Bringing Your Timepiece to Life

A mechanical movement awakens by hand. Follow these three steps and it will keep faithful time.

Step I

Wind the Crown

25 – 30 turns · clockwise

Turn the crown clockwise — away from you, 25 to 30 times, until you feel a soft resistance. This tensions the mainspring and stores the energy that powers your watch. Turning it the other way does nothing — winding only engages one direction.

If your crown is a screw-down type (common on water-resistant watches), first unscrew it anticlockwise until it pops out, wind it clockwise, then gently screw it back down.

Step II

A Gentle Shake

Give the watch a light, swinging shake for a few seconds. This sets the automatic rotor in motion and helps the movement settle into rhythm.

Step III

Let It Live

Keep it moving

Now wear it for a full day — your natural movement keeps it wound. Setting it aside? Rest it in a watch winder so it never loses time.

“Wind it once, and it carries the day with you.”

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